What We Do
At Waythorn.com, we provide online learning and resources.
Trade name: Waythorn
Company Name: FirmDesignWorks Inc.
Company Address: Unit 204 – 1110 Government Street, Victoria, British Columbia, Canada, V8W 1Y2
What Data We Collect
Similar to other commercial websites, our website utilizes a standard technology called “cookies” and Web server logs to collect information about how our website is used. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our website, and the websites visited just before and just after our Web site, and IP addresses of visitors.
What Are Cookies?
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that website’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.
Cookie Use for Retargeting
We may use Google Analytics and other advertising networks to display ads across the Internet, based on your visit to our website. Third-party vendors, including Google, may show our ads on sites across the Internet. Our site and third-party vendors, use first-party cookies and third-party cookies together to inform, optimize and serve ads based on past visits and pages visited on this website. Our website as well as third-party vendors may use third-party audience data to further optimize advertisements displayed.
IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as “traffic data” so that data (such as the web pages you request) can be sent to you.
Data we Collect in More Detail
We have broken this down into sections to make it easy to understand what data we collect:
1. As a Visitor
You are a “visitor” if you browse the Waythorn.com website but do not submit any personal information about yourself. For example, if you visit this website and view our content without signing up for anything, then you are a visitor. As a visitor, the website uses several third party services that act in order to provide you with a better experience and allow us to optimize our content. The following third parties have limited access to some of your data:
We use Google analytics to gain an overview of how our site is being used, how to improve user experience, what content to create and similar decisions all focused on improving the experience for our visitors. We also integrate Google Analytics with Google Adwords so that we can measure the performance of our paid advertisements.
We use Facebook conversion tracking to understand how our Facebook ads are performing.
If you visit our site through a link of an affiliate of ours, then we track this information through a cookie so that the affiliate can be compensated for referring you.
HotJar for heatmaps
We may send anonymous data to HotJar to understand how our visitors interact with certain pages in our site so that we can improve them.
Social sharing tools
Some of the content on the site includes social sharing widgets to quickly allow you to share content with your network. Some of these services gather data about you, if you are logged in to these social networks while visiting our website. Please see the privacy policies of the social networks for further information.
2. Signing Up to Our Newsletter
On this site, we display a form that allow you to sign up to our newsletter. When you sign up, we will commonly ask you for your email address.
3. Signing up for a course on Waythorn.com
When you sign up for a course on Waythorn.com we keep a record of the following data:
– First name
– Last name
– IP address
– Firm or Company name
– Email address
– Billing address
– State or province
– Zip or postal code
– Affiliate ID (if an affiliate referred you)
– Geo-location of IP address
– ID of the content that you signed up through (there are multiple entry points to Waythorn.com)
The name and email address are necessary to create the account through which the content is delivered to you. Collecting this information also allows us to send you emails about product updates, training courses and any other information related to the product that you have purchased. These emails are designed to improve your product experience, but you can opt out at any time by clicking the “Unsubscribe” link at the bottom of any email you receive.
Automated Decision Making From your Data
We have automated processes in place that are designed to improve the relevancy of the communication we send to you and the content on our website.
Your Right to Modify Your Data
You have the right to modify personal data that we hold about you. You can modify your data by logging into the Waythorn.com site and navigating to the “Account” page. To change your details, please contact us directly.
Your Right to View Your Data
You have the right to see the data that we store about you. To request a file containing all your data, let our support team know. We will aim to reply to your request as soon as possible once we have gathered the data. The data will be provided to you in a structured, commonly used, and machine-readable format for portability.
Your Right to Have your Data Deleted
You have the right to request that we delete data that we store about you. If you would like to stop receiving our email newsletter then you can click the “unsubscribe” link at the bottom of any of our emails. This will unsubscribe you from any future communications. If this does not work for some reason, then let us know and we will remove you manually. If you would like your data to be removed from our affiliate program, then you can contact us, and we will action that request for you. We can also delete your data from all systems that we own and operate. This includes the above. Please note that If you have purchased a product or membership from us, we are obliged to keep a record of the purchase in our own billing systems. This will mean keeping a record of your billing address, contact details and purchase details. We do this to fulfill our obligations to tax authorities and remain compliant.
We do not sell your data to any other party for further processing, marketing, profiling, or any other reason. We integrate with certain third-party services for the purpose of improving the overall user experience and to optimize certain business processes. Any data we hold about you, we do so for necessary business reasons. You can request to view, modify, and delete any data that we hold about you.